PGA President Bishop Apologizes For Prevalence Of Dick's Sporting Goods Ads On Ryder Cup Coverage
/In a September 19th email to PGA of America professionals, PGA of America president Ted Bishop has apologized not for the relentless Omega "Hall of Fame" ad that will haunt all memories of the 2014 PGA Championship, but for the presence of Dick's Sporting Goods ads during Golf Channel's Live From Downton Abbey The Ryder Cup coverage.
Dick's, you may recall, laid off nearly 500 PGA pros earlier this year and their CEO blamed the state of golf for lagging sales, not the decision to sign on for Taylor Made's three-drivers-in-one-year product cycle that even parent company Adidas took issue with.
Bishop's letter suggests that Dick's sponsorship during the PGA Championship was in place originally before intervention from the PGA of America. Thanks to the many fine PGA pros who forwarded the letter:
Meanwhile in happier times, Luke Kerr-Dineen reports that Bishop partook in the thuggish jingoism by having USA cut into his hair ala Rickie Fowler.
Bishop also Tweeted a photo with Rickie.
It's done. The Fowler USA cut! #I believe we will win. @GCMorningDrive @pgaofamerica @MattAdamsFoL @Espngreeny pic.twitter.com/s6mTalN030
— Ted Bishop (@tedbishop38pga) September 23, 2014