NY Times: "Golf Resorts Have A Generation Y Problem"

Martha C. White of the NY Times with today's look into millennialism: golf resorts trying to cater to "Generation Y" with marshmellow golf and night time glow stick contests. The numbers since 1996: "the average age of a hotel guest rose by roughly a year, to 46; during the same period, the average age of a hotel guest who played golf went up by two and a half years, to roughly 49, according to D.K. Shifflet and Associates, a tourism and travel research company.

Crisis!

Oh there's more...those pesky baby boomers still play golf.

In 2013, only 22 percent of travelers under 33 played golf when they stayed at a resort, compared with 42 percent of baby boomers.

Take note...tastemakers:

“Certainly, they’re our up-and-coming customers,” said Abby Messick, head golf professional at the Hyatt Regency Chesapeake Bay Golf Resort, Spa and Marina in Cambridge, Md. Activities like night contests where participants wear necklaces that glow in the dark will become more prevalent, she predicted. “These programs are things you will see frequently popping up everywhere,” she said. “We have to change the face of golf.”