Today In Millennialism: "It’s Less Faldo, More Fallon"

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Bill Pennington of the New York Times looks at the new-look Golf Digest debuting with the June issue. (Editor Jerry Tarde explains the shift in this column). In a nutshell, Pennington says the magazine will attempt to skew to the all-important millennials who've all paid off their college loans and have millions to spend on recreational...recreation.

Anyway, the new design elements revealed look fresh and fun and the content sounds lively, it's the Digest research into the millennials that will be of interest to everyone in the sport.

The biggest takeaway for me: we've been talking so long about allowing jeans and cargo shorts, that neither is even fashionable to anyone under 50 any longer!

Highlights from the 1020 male golfers of all ages, from Pennington's story:

While 29 percent of golfers older than 55 said they wore jeans or denim on the course, only 13 percent of golfers 18 to 34 did the same. The younger golfers were also more likely to be against wearing cargo shorts on the course. Dressing up is part golf’s appeal, millennials said.

A stunning 94 percent said they followed the rules closely when they played, 69 percent called golf the best sport for advancing a business career, and 77 percent considered golf as much of a sport as basketball or soccer.

Perhaps most intriguing, 51 percent of millennials said country club membership was a lifetime goal, suggesting that many nonconforming newcomers aspire to a home in the most traditional of golf settings.