Shooting Stars: Wozzilroy Plummet Down Most Marketable List
/But hey, at least you feel like their games are really rounding into shape. Anyway...
Brian Keogh analyzes the latest SportsPros list of most marketable athletes, and not surprisingly, as Rory McIlroy (24th, down from 3rd) and Caroline Wozniacki (48th down from 23rd) appear distracted and therefore become less marketable, Jordan Spieth's attention to golfing his ball has him debuting at 19th on the planet.
Adam Scott placed 12th. Tiger and Phil are missing in action. Then again, what do they have to say to millennials?
Oh, and the SportsProMedia list features quite possibly the most annoying slideshow in history, no doubt a trend-setter to future annoying slideshows.
**John Strege on Jordan Spieth adding an AT&T endorsement and the potential for a lot more.
“Timing in the endorsement world is second only to performance,” Bob Williams, CEO and COO of Burns Entertainment and Sports Marketing, said. “Jordan needs to win golf tournaments over an extended period of time to increase the number of endorsements and the dollar amounts for each deal. But if he’s able to do that, the timing is such, you have an injured Tiger Woods who looks to some to be on the backside of his career, and Phil Mickelson in his early 40s and looking at a short-term future of world-class golf.
