This Explains Why Tiger's Going Into The Restaurant Business...

SI's Michael Bamberger files a story subtitled "How Tiger's Brand Remains Lucrative" and considers how business off the course remains strong for Woods.

If I were his accountant I'd strongly recommend against starting a restaurant (they're a very tricky investment!), but Bamberger says that the upcoming venture strikes at one of Tiger's core values: hating when others make money off of his fame. You know, writers, caddies, teachers, broadcasters and even bars.

Woods’s website shows five courses in various stages of construction where he is involved as a designer. A massive bar and restaurant near his South Florida home called the Woods Jupiter is expected to open in 2015. It might be hard to imagine Woods as a backslapping restaurateur in the tradition of Mickey Mantle, but people who know him say he got tired of filling the Dirty Martini in Palm Beach Gardens and getting nothing out of it. When he arrives at the Martini, his presence gets tweeted out and within an hour the bar is packed by gawkers and drinkers, credit cards in hand.