New USGA Spokesman Arrives From The Manufacturing Side

The USGA naming a new Communications Director has almost no bearing on your lives and it's debatable whether anyone in the golf media thinks too much about the position other than one week a year. However, of note is Adam Barr's background as a journalist and current president of Miura Golf.

His hiring will be announced Monday and it's easy to read into this that the USGA wanted someone in the position who not only knew which end of the club you grip, but how to deal with sensitive matters related to equipment on the remote chance those ever arise. You know, like when the ball study moves into year 12 next year and it inevitably concludes in this lifetime.

Jim Achenbach with the report.

Barr, 53, worked as a business reporter and editor for Golfweek and the Golf Channel prior to joining Miura in 2010. Miura is a Japanese golf club manufacturer famous for its forged irons.

A University of Pennsylvania graduate with a law degree from Duquesne University School of Law, Barr is a self-described golf nut who "loves the traditions of the game."