Volvo Dropping Out Of Euro Tour Events A "Huge Blow"
/Sponsor's come and go but after reading James Corrigan's take on Volvo pulling out of its sponsorships at two of three European Tour sanctioned events, it sounds like this one will be particularly tough for the tour as it's finalizing the 2015 schedule and facing more trouble landing "domestic" sponsors for events in Europe.
The news comes as a huge blow to the Tour, particularly as Volvo is also pulling out of the Champions tournament, which since 2011 has kick-started the year. The tournament was due to take place in the second week of January, probably in Durban, but is now in doubt.
While the loss of that $4 million (£2.5million) event would be keenly felt – and would lead to some last-minute scrambling before the calendar is announced – the demise of the matchplay would be of wider concern and that is why the Tour and the promoters IMG have vowed to bankroll the event for at least one year.