This Week In Golf Channel Ratings: NFL Smacks Down Humana

The Humana Challenge has no chance finishing on the Sunday of NFL League Championship games, as evidenced yet again by the numbers (courtesy of Son of The Bronx).

The top rated Golf Channel telecast for the week of January 13-19, 2014: Saturday's Humana Challenge live airing from 3-7 ET, drawing a respectable 0.4 and average of 510,000 viewers. Sunday's final round dropped to a 0.2/324,000 viewer average going against the end of the AFC and start of the NFC Championship game. The early morning final round of the European Tour event from Abu Dhabi even outdrew the Humana finale, landing in the second spot for the week with a 0.2, 331,000 average audience.

Overall viewership remained steady from a year ago, with 120,000 average primetime viewers and a 101,000 overall average compared to 122,000/106,000 for the comparable week last year.

The Humana Challenge probably needs to end on a Monday.