Luke Donald Moves From IMG To Lagardère Unlimited
/Liz Mullen and Michael Smith report for Sports Business Journal that is easily the biggest agency for pro golfers now, with 45 players including Phil Mickelson and now Luke Donald.
Donald’s signing represents another significant boost to Lagardère’s burgeoning golf business, which also is acquiring an event business, Portland-based Jeff Sanders Promotions. Sanders’ 24-year-old company runs several Web.com Tour tournaments and works with companies to create golf outings for their customers with PGA and LPGA stars.
The acquisition is the latest move in golf by longtime sports industry executive Andy Pierce, who was hired as president and CEO of Lagardère Unlimited’s North American business last summer by Lagardère Group Chairman and CEO Arnaud Lagardère with a mandate to grow the company’s sports assets.
