Look Out Foley: Nike Patents Wearable Instruction Shirt!
/Bloomberg's Matt Townsend with word of a Nike golf patent that takes form fitting to a new level.
The patent asks for protection of “articles of apparel providing enhanced body position feedback.”
“A coach or trainer can greatly improve an athlete’s form or body positioning, which can result in improved athletic performances,” Nike said in a patent filed with the U.S. Patent and Trademark Office. “For most people, however, a coach or trainer is not always available” and there isn’t an easy way to check positioning on your own, Nike said.