Scottish Open Scores A 1.3 Final Round Overnight Rating

Nice numbers from the experimental (not anymore!) 2013 Aberdeen Asset Management Scottish Open, which aired on Golf Channel and for the first time, NBC (see Mike McCarley Q&A here).

A few of the "overnight" numbers are below, with one rating point generally equating to 1.14 million viewers. The final numbers won’t be available until Wednesday for Golf Channel but it appears the Scottish easily outdrew the U.S. Senior Open. Phil Mickelson obviously gets a huge "assist" in this. But still, mighty impressive:

· Golf Channel’s coverage of the final round of the European Tour’s Scottish Open (9:30A-12P), leading into NBC’s coverage, delivered a 0.28 in the overnights, up 27% vs. Golf Channel’s Final Round coverage last year (8A-12:45P, 0.22). NBC’s continuing coverage of the Scottish Open final round (12-2:45P) received a 1.3 (first time for event on NBC, no comparison available).
 
Also note that US Senior Open was up YOY – which can be attributed in part to lead-in of Scottish Open.
 
· NBC’s coverage of the U.S. Senior Open final round (2:45-6P) posted a 0.99, up 29% YOY (3-6P, 0.77).