Taylor Made's First Quarter '13: Up 13%
/Some rather huge numbers in a down golf economy.
For Immediate Release:
TAYLORMADE-ADIDAS GOLF REPORTS STRONG Q1 2013
Global Industry Dominance Continues with Strong Metalwood, Iron and Footwear Growth
CARLSBAD, CALIF. (May 3, 2013) – TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, today announced strong Q1 2013 results of $559 million (€423 million), representing an increase of 13% on a currency-neutral basis. Additionally, TMaG recorded significant currency-neutral, year-over-year growth in nearly every category in Q1, including metalwoods (+8%), irons (+35%), balls (+21%), and footwear (+23%). Regionally, the U.S., which accounts for approximately half of TMaG’s global sales, enjoyed the strongest market growth with sales up +21% year-over-year.
TMaG’s ongoing success is a direct product of the company’s expanding global dominance in the golf equipment, footwear and apparel industries, as evidenced by numerous recent achievements:
• The R1 driver holds the No.1 position in U.S. sales.1
• RocketBladez irons, launched to market last November, is far and away the top-selling iron in the U.S.2
• RBZ and RBZ Stage 2 fairway woods and Rescue hybrids currently rank No. 1 and No. 2 in U.S. sales.3
• TaylorMade is the No. 1 driver and fairway wood brand on the world’s six major professional golf tours: PGA, European, Champions, Japan, LPGA and Web.com.
• adizero footwear, launched in January, is having remarkable success around the world, making it the best-selling golf shoe in company history.
Additionally, TMaG’s acquisition of Adams Golf last year offers a significant opportunity for future growth. Adams has increased its presence on the PGA TOUR by adding Robert Garrigus and Jeff Overton to a Tour Staff that already includes Aaron Baddeley, Tom Watson, Bernhard Langer, Kenny Perry, Yani Tseng and Brittany Lincicome. Adams is the No. 1 hybrid brand on the PGA, Champions, and Web.com Tours.
TMaG’s first quarter success is all the more impressive given that an unusually cold spring in the northern United States has delayed the start of the golf season for hundreds of thousands of golfers, stunting equipment sales significantly.
“Last year was our best ever in terms of sales, so to start this year with a 13% increase over last year’s first quarter is very satisfying,” said Mark King, CEO and President.
