Steiny: Nike Ad Misunderstanding All About Context; Still Some Question About Whether I'm A Good, Great Or Legendary Agent

Mark Steinberg has told Businessweek's Diane Brady his take on a number of topics including the prospects of another blue-chip sponsor for Tiger and the recent Nike "Winning Takes Care Of Everything" debacle.

From the guest piece by the former IMG agent:

America loves comeback stories. Nike’s (NKE) running an ad about Tiger’s return to the top spot [tag line: “Winning takes care of everything”]. It’s unfortunate that the ad was taken out of context. For three-plus years people have asked, “How do you get back to No. 1? What does it take?” It’s very simple: winning. That’s the only context that it was meant in whatsoever.

And who would have thought that one would be misconstrued? Anyway, this is better:

I’ve been doing this for 21 years. I don’t know if I’m a good agent or a great agent or a legendary agent.

Oozing with modesty!

I try to not let anything be about me. It’s about my clients. I kind of stay behind the scenes.

Well, except write the occasional commentary and suggest you might be a legendary agent?