Golf Channel Viewership Up 10%

For Immediate Release...

ORLANDO, Fla. (April 3, 2013) – Coming off 2012 as the most-watched year in its 18-year history, Golf Channel has carried the momentum into 2013 with its most-watched quarter ever. The record numbers in first quarter 2013 are built off Golf Channel’s viewership momentum in 2012, which marked the network’s most-watched year ever and drove Golf Channel’s status as the fastest-growing network on U.S. television since joining the NBC Sports Group (among networks serving 80 million or more homes throughout that span).

For 24-hour Total Day (6AM-6AM), 129,000 average viewers per minute were tuned into Golf Channel in first quarter 2013, representing a 10% year-over-year increase compared to first quarter 2012 (117,000), 29% vs. first quarter 2011 (100,000) and 90% vs. first quarter 2010 (68,000), according to data released today by the Nielsen Company.

March 2013 logged the network’s most-watched March mark with 138,000 average viewers per minute for 24-hour Total Day (6 AM-6 AM). So far 2013 has seen the most-watched January, most-watched February (tie), and most-watched March ever. These record numbers combined with Golf Channel serving 25.5 million unique viewers, which included 17 PGA TOUR rounds or programs with million-plus audiences.

MORNING DRIVE NEW SEVEN-DAY FORMAT IS A HIT

February and March saw Morning Drive embrace a seven-day format in a new world-class studio and audiences are responding in record numbers. Compared to the same timeslot, Morning Drive is up 20% over 2012 and up 83% over 2011 (Feb/Mar Mon-Sun 7-9 AM).

The Ahmad Effect!

THE HANEY PROJECT: MICHAEL PHELPS AND FEHERTY DRIVE MONDAY PRIMETIME


Monday night primetime (8-11 PM), since the new seasons of Haney Project: Michael Phelps and Feherty launched on Monday, Feb 25, are up 21% vs. 2012 and up 62% vs. 2011 for the same time span.

Poor Rush.