Ad Age: Fox Sports 1 Already Making Good!

Okay, so the news isn't a complete shock: Fox Sports 1, future home of USGA coverage beginning in 2015, is making good! Wait, what? Oh, they call the ads they give away make-goods for bad ratings?

That TV jargon.

Anway, Jeanine Poggi explains how Fox Sports 1 is serving as a loss leader so far for Fox. But what she neglects to mention is that come 2015, Fox Sports will fully control the television rights to the U.S. Senior Amateur.

Ratings plight solved!