Grey Goose Named Official Favorite Vodka Of PGA Tour VP's
/I'll spare you the entire press release announcing Grey Goose as the official hooch of the PGA Tour, Champions Tour, Web.com and assorted PGA Tour-operated facilities.
But there were two buried ledes...
As part of the marketing sponsorship, GREY GOOSE will be featured in all PGA TOUR Grills, a new premium restaurant concept focusing on fresh, locally sourced ingredients, which is launching during the spring of 2014 in select airports around the United States.
When I think PGA Tour, I think locally sourced ingredients at the airport.
And it appears platform has run its course as must-use press release jargon, as activate shoots to the front of herd. This is evident when one of the class acts in the VP ranks and a possible future commissioner is even using the "a" word...
“GREY GOOSE is a premier, internationally recognized brand that has a long-standing involvement with golf,” said Jay Monahan, Chief Marketing Officer of the PGA TOUR. “We are very pleased to partner with such a respected brand and look forward to working with the GREY GOOSE team to activate on the three Tours, as well as at our TPCs and special events.”