Wraparound Mania: Live PGA Tour Final Round Draws 116,000

Son of the Bronx continues to post ratings for cable channels and while Golf Channel was up nicely again this week over last year, you have to wonder if they wouldn't be doing better just showing international golf, reality shows, Tin Cup re-airings and special programming instead of the ratings wet suit that is the PGA Tour.

The final round of the OHL Classic from Mayacoba, Mexico, with ResetCup points on the line, a Masters berth and PGA Tour immortality for winner Harris English, had 116,000 viewers for its Sunday final round. That put it 6th for the week, behind the European Tour's final round (.1, 127k viewers), a Monday movie airing, the Saturday telecast from Mayakoba and of course, the week's top show, Big Break XX: NFL. (A rerun of Big Break on Tuesday of the previous week's episode proved to be the 14th most watched show, drawing 86,000.)

The Australian Masters final round, airing on the bottom basement of Saturday night in America from 9:30-1:30 am ET drew 92,000 viewers despite minimal promotion, no pre-game show but admittedly, a far more attractive product with Royal Melbourne, Adam Scott, Vijay Singh and Matt Kuchar as the protagonists. The Thursday night telecast (Round 2, drew 99,000 viewers.