AT&T Renews At Pebble Beach Through '24

What an impressive (if slightly excessive) extension by AT&T of their naming rights on the Pebble Beach National Pro-Am through 2024. Then again, the West Coast Swing draws big ratings and if there is ever a tournament that delivers "value" to a sponsor, it's this one.

For Immediate Release:

AT&T RENEWS SPONSORSHIP OF Pebble Beach National Pro-Am
10-Year Extension Ensures Future of Iconic PGA TOUR Event

DALLAS, November 18, 2013 — One of the most iconic events in golf will continue to add to its legacy. The PGA TOUR, Monterey Peninsula Foundation and AT&T* announced today that AT&T has renewed its long-time sponsorship of the AT&T Pebble Beach National Pro-Am through 2024.

AT&T has sponsored the tournament since 1986. Only one other PGA TOUR event has a longer-lasting sponsorship.

“We’re proud to continue the AT&T Pebble Beach National Pro-Am’s commitment to charities for years to come,” said Cathy Coughlin, AT&T global marketing officer and senior executive vice president. “It’s a great event for the community, our customers and our brand.”

Since the tournament began in 1937, it has raised more than $110 million for charities. The next AT&T Pebble Beach National Pro-Am will take place Feb. 3-9, 2014. PGA TOUR golfers, celebrities and business leaders will team up to compete for a $6.6 million purse.

“We’re delighted to announce this 10-year extension with AT&T, whose sponsorship has played such a vital role in the growth and overall impact of the AT&T Pebble Beach National Pro-Am,” said Tim Finchem, PGA TOUR commissioner. “Beyond its popularity among players, celebrities and fans, the tournament has a history of making a meaningful difference in the community by contributing more than $110 million to deserving programs. With AT&T’s commitment, the AT&T Pebble Beach National Pro-Am is assured of continuing its wonderful tradition of entertaining and giving back.”

The AT&T Pebble Beach National Pro-Am is expected to broadcast to more than 945 million households in more than 225 countries and territories. As title sponsor, AT&T receives significant brand exposure in network and cable broadcasts, promotional spots and news coverage, involvement in press conferences and media events, and in-market promotional rights and technology integration throughout the tournament.