HSBC Really Wishes Tiger Was Playing This Week

Generally I find the stories of late where sponsors complain about the lack of star presence to be a bit silly since golf is now a 52-week-a-year global sport and most of them signed on knowing this. However, after reading the grumbling of HSBC's Giles Morgan about Tiger's non-appearance in this week's WGC-HSBC despite being in China, I can kind of see the point.

Reported by Doug Ferguson from Shanghai:

Morgan said he was told a few months ago by Woods' agent that this was not going to work with his schedule. After a week of corporate work, Woods is playing (for another big appearance fee) in the Turkish Open, a European Tour event.

Like other overseas events, HSBC once paid to get the best players. But now that it's a full-fledged WGC, big appearance fees have been replaced by an $8.5 million purse.

"What I can't do is pay him," Morgan said. "And I feel enormously strong about that. This is a World Golf Championship. This is the flagship event of Asia. This is going to be the beacon to carry the game into this continent for many years to come. We could do the wrong thing by golf and drop the prize money right down and just pay one or two players huge fees. From a publicity standpoint, that would give us a certain amount of kudos because we'd get the top player in the world. And I'm absolutely not going down that route.

"We have an opportunity to be a genuine top 10 event in the world," he said. "That requires a massive investment, which we're pleased to do. And that means we want to be an authentic sponsor in the world of golf."

Of course HSBC also might think it's owed a favor as a founding partner of the Tiger Woods Learning Center, but as opening day headliner Bill Clinton can tell you, that doesn't mean a whole lot to Woods. And that may be why he's down to two blue chip sponsors.