Golf Channel To Begin Experimenting With Split-Screen Ads

No bathroom breaks for the guys in the truck!

The concept is unveiled for the next four European Tour events, one of which is the joint PGA Tour event.

For Immediate Release:

Golf Channel Debuts Playing Through Advertising Format for European Tour’s Final Series
 
ORLANDO, Fla., (Oct. 22, 2013) – This week, Golf Channel introduces Playing Through, a new split-screen commercial break, which provides more continuous coverage of tournament action, while showcasing advertisers in a unique and compelling format.
 
Playing Through will be implemented during the European Tour’s Final Series starting with this week’s BMW Masters presented by SRE Group.  Rather than go to a traditional commercial break, Golf Channel’s coverage will go to a split screen with simultaneous live golf action and advertising. The commercial’s audio will be featured during the Playing Through breaks.  See attached jpg for example.
 
This new commercial break will be featured during the final two hours of Golf Channel’s tournament coverage, which will include eight Playing Through breaks and four traditional commercial breaks.  In addition to the this week’s BMW Masters, Playing Through will be instituted at all four of the European Tour’s Final Series events including WGC-HSBC Champions, the Turkish Airlines Open presented by the Ministry of Tourism and Culture and the DP World Tour Championship, Dubai.

"Playing Through" will occur during the BMW Masters, WGC – HSBC Champions, Turkish Airlines Open and DP World Tour Championship in Dubai.

Here's how it'll look. A slightly liberal definition of "split" and more importantly, does this mean we'll never hear the words "while we were away" ever again?