"This sews up golf for Nike through the next generation."

Steve DiMeglio has reaction to the Rory-Nike deal...on the eve of the announcement set for 9:30 ET Monday.

Rick Horrow, a visiting sports marketing expert at Harvard Law School and the host of Bloomberg TV's Sportfolio, got a little carried away:

"This is a win-win-win-win," Horrow said. "It's good for Nike because they will wrap up the presumptive apparent heir to Tiger Woods, and McIlroy looks like he has the wherewithal to pass Nicklaus' record of 18 majors. This confirms Nike's ability to control the world of sports marketing and define their brand. This sows up golf for Nike through the next generation.