2012 BMW TV Ratings Up Over '11's Abysmal Numbers
/The Nielsen overnights NBC's BMW Championship telecast where Rory McIlroy bested one of the best leaderboards you'll see in modern times.
Third round: 1.8 (1.0 in 2011)
Final round: 2.6 (0.9 in 2011)
**Golf Channel lowered it to a 2.5 in their press release...
o Overnight ratings for Sunday’s final round on NBC (2.5 household rating) was the best since the inception of the PGA TOUR Playoffs in 2007 and up 150 percent over last year.
o Golf Channel’s final-round, lead-in coverage (0.7/676,000) was up 154 percent over the same coverage in 2011.
o Saturday’s coverage of round three on NBC (1.8 overnight rating) was up 125 percent over 2011 and continuation coverage on Golf Channel (2.0/2,104,000) was the highest-rated and most-watched Saturday golf telecast on Golf Channel this year.*
o Round one on Golf Channel (1.0/979,000) was the highest-rated and most-watched round one of the BMW Championship as a PGA TOUR Playoff event (since 2007).
o Viewership for round two on Golf Channel (1.7/1,660,000) was up 200 percent over last year.**
