Deutsche Bank Extends To 2016

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Another impressive job by the PGA Tour brass to get a prominent (and slightly troubled) sponsor to re-up, this time Deutsche Bank through 2016 for the playoff event where relations have had their ups and downs.

Michael Whitmer says the contracts were signed Wednesday.

For Immediate Release:

NORTON, Mass. – The PGA TOUR and Deutsche Bank today announced that the global banking firm has extended its sponsorship of the Deutsche Bank Championship by four years, through 2016. The announcement comes as the tournament, the second of four FedExCup Playoff events, celebrates its 10th anniversary this week.

Deutsche Bank has been title sponsor since the tournament’s Labor Day Weekend debut at TPC Boston in 2003. EMC Corporation also has renewed as the local presenting sponsor through 2016. 

“We are extremely proud of the success and positive impact the Deutsche Bank Championship has had over these first 10 years,” said Seth Waugh, CEO of Deutsche Bank Americas. “The tournament's growth and ascension to the FedExCup Playoffs is a testament to the great fans of New England and terrific partnership with the PGA TOUR and Tiger Woods Foundation, as well as EMC as the local presenting sponsor. We are delighted to announce the continuation of our title sponsorship through 2016.”

Since its inception, the Deutsche Bank Championship has generated more than $20 million for charity. The Tiger Woods Foundation serves as the tournament’s host organization and primary beneficiary and the event also benefits many charities throughout New England via various events, programs and its Birdies for Charity initiative.  
“Deutsche Bank has been a valuable partner of the PGA TOUR and the Tiger Woods Foundation over the past decade and has helped to generate a significant impact on the region’s economy and charities through its sponsorship of the Deutsche Bank Championship,” said PGA TOUR Commissioner Tim Finchem. “With today’s announcement, the Deutsche Bank Championship will continue its positive influence throughout the region and maintain its important role in the FedExCup Playoffs. We sincerely thank and congratulate Deutsche Bank for this new four-year commitment.”