Today's Charity Mission: Hits To Make FedEx Feel Better About Their Absurd $40 Million Investment
/Sadly, the FedExCup "playoffs" are almost upon us. In the wake of another captivating and satisfying Olympic Games where athletes engaged in real competition free of algorithms and contrived reshuffles, the world of sports' most synthetic competition is just a week away.
With two points reboots, little understanding of how it works and gobs of money given out for algorithm success to golfers who have perfected the art of high level mediocrity, it's virtually impossible for non-family and non-friends to care about the FedExCup. But in the interest of keeping writers employed and FedEx thinking they've invested in something worthwhile, click on this preview story for this week's Wyndham Championship and this "primer" on who may or may not make the final 125 before points reshuffle numero uno.
Because if you give these people hits, then FedEx will feel good about spending $40 million a year, they'll keep buying ads and best of all, the bean counters who've conceived this only-a-geek-could-love competition will feel good about what they've created. After all, numbers are all they really understand.