Greenbrier Classic Extended To 2021
/For Immediate Release, a pretty amazing commitment from such a new event that had so many question marks going in. And doing it all without a major corporate sponsor.
The Greenbrier Classic Extends PGA TOUR Agreement by Six Years
Added to current contract, third-year tournament now secured through 2021
PONTE VEDRA BEACH, Fla. – The PGA TOUR and The Greenbrier announced today that they have signed a six-year extension that carries The Greenbrier Classic agreement through 2021.
By extending the original six-year contract, which runs through 2015, The Greenbrier Classic now becomes the longest tournament commitment on the PGA TOUR. It also extends through the length of the TOUR’s television agreements with CBS, NBC and Golf Channel. The Greenbrier Classic, which begins Thursday at The Greenbrier’s The Old White TPC Course, is televised by Golf Channel through the first two rounds and by CBS during the weekend.
“The first three years of our contract with the PGA TOUR have been a thrilling ride,” said Jim Justice, Chairman and Owner of The Greenbrier. “The TOUR is a fantastic partner and we’re so proud and excited to announce that The Greenbrier Classic will remain a bright light on the landscape of the PGA TOUR and continue to give our fans heart-pounding tournament action for years to come. The entire state of West Virginia and the region as a whole have embraced the tournament from the very beginning. Without the passion and support of our local and regional communities The Greenbrier Classic could not have grown so quickly into one of the premiere events on TOUR.”
A West Virginian who was born and raised near The Greenbrier, Justice wanted to bring a PGA TOUR tournament to The Greenbrier from the time he purchased the resort in May 2009, believing a top-tier tournament would help restore The Greenbrier’s reputation as a five-star resort.
In just its second year, The Greenbrier Classic received several awards from the PGA TOUR at last year’s Annual PGA TOUR Tournament Meeting in December, including the coveted Best in Class among all tournaments.
“Jim Justice has shown genuine passion and commitment to not only host a PGA TOUR event, but to build one into a premier stop on the PGA TOUR,” said PGA TOUR Commissioner Tim Finchem. “Through his dedicated efforts, Jim has managed to achieve his goal in just two years, as evidenced by last year’s Best in Class Award. He has turned The Greenbrier Classic into a true celebratory event during Fourth of July week. We’re obviously thrilled that Jim had a desire to move forward and extend beyond his original commitment after just three years.”