PGATour.com Takes Full Control Of Digital Rights

SBD's Eric Fisher & Michael Smith report the end of a deal with Turner Sports to handle the digital business, with full control of ad sales and licensing reverting to the PGA Tour.

The best part of the story was the fantastic spin from Turner's SVP Matt Hong.

Turner Sports Senior VP & GM Matt Hong said, “This was a collaborative decision. We're not getting out of golf, and we will continue to move forward looking to leverage our existing portfolio across all platforms."

Translation: we're looking for new deals to replace this one.

Here's a longer PGATour.com story with even more tortuous quotes to let everyone know that this was an amicable parting.

More importantly, will this mean fans get better or worse digital access next year?