ESPN Day 1 Masters Ratings Up 10 Percent

For Immediate Release...

ESPN’s live telecast of the first round of the 2012 Masters Tournament on Thursday, April 5, averaged 2,661,000 viewers with a 2.3 household coverage rating based on fast nationals, according to the Nielsen Company.
 
The rating was an increase of 10 percent from last year’s first round, which earned a 2.1 rating. Viewership was up four percent over last year’s 2,550,000 average.