Phil Beats Tiger In Much Talked About N-Score Showdown

First there were Q-scores, now N-scores...from our friends at Nielsen, For Immediate Release:

While the two head into this year’s Masters Tournament with Tiger netting four career wins at Augusta and Mickelson with three, it’s the golfer dubbed “Lefty” who has a comfortable lead in Nielsen’s N-Score with a 75 compared to Woods’ 41.

Woods shows a commanding lead in N-Score’s awareness category, with 73 percent of consumers being aware of the Woods brand, though only 17 percent say they like the 14-time major championship winner. Only three percent of respondents thought the golfer was “down to earth.” Conversely, 52 percent thought Mickelson was appealing.