What's Hot Pink, $430 And For Good Cause: Bubba's Driver

Mike Johnson on PING planning to sell Bubba's pink driver in a limited edition run and with charity as a beneficiary.

The pink G20 will be available in regular, stiff and ladies flexes and in lofts of 9.5, 10.5 and 12 degrees. A 10.5-degree model is available for lefties and a 12-degree version in women's. The MSRP on the club is $430. (The actual pink shaft on Watson's driver is a Grafalloy BiMatrx, and his loft is 8.5 degrees.)

"Our customers have been asking, through word of mouth, social media, and phone calls, how they can get one," said John A. Solheim, chairman and CEO of Ping. "We want to satisfy that interest while bringing even more visibility to Bubba's goal of raising $1 million."