Adler's Golf And Religion Story: Player Proselytizing

I'm a little behind in my reading and caught up today on a story I've been wanting to dig into for some time: Max Adler's lengthy November Golf Digest look at pro golfers and religion.

I know many of you will be at home waiting out Sandy--and I hope that's all you have to do--but if you have the luxury of being distracted for a few minutes you'll enjoy reading the many elements of a complicated equation.

However, this quote was a bit of a headscratcher. Not surprisingly, it came from a ten-percenter.

If a golfer is especially showing of his religion, does that affect earning potential in endorsements? A crass consideration, but one top golf agent who spoke on the condition of anonymity said, "The contracts they get are not of the magnitude they would get if they kept their religion to themselves. Ninety percent of America is mainstream. People find it off-putting, and they don't want to be proselytized to."

I find that hard to believe. Thoughts?