"USA Today Sports Media Group Signs As Preferred Supplier Of PGA Tour"

I can only get the first sentence as a non-Sports Business Journal subscriber, but I think I get the gist of Terry Lefton's story with the headline and the opening lines...

USA Today's Sports Media Group has cut its first deal with a major sports property, signing on as a preferred supplier with the PGA Tour. Under the five-year deal, USA Today gets a guaranteed ad spend by the PGA Tour, and the Tour will direct its sponsors to spend some of their ad guarante...

The PGA Tour did not send out an press release on this one. Same with the USA Today. What's to be ashamed of? Oh right, it could be viewed as an unprecedented line-crossing agreement!