Who Knows What 2021 Will Bring?

While I'm happy the PGA Tour will be on television for the foreseeable future--and more importantly, network television--I'm having a hard time getting past the notion that the new PGA Tour television contract runs through 2021.

Consider that we'll have three U.S. presidential elections between now and then.

Two World Cups.

And there will be three Summer Olympics in that time, with the location for the third set of games just narrowed down to six bids this week (and only two of those are golf friendly...or at least I don't think they have much great golf in Azerbaijan).

I point this out because it seems fair to question why either the tour or networks would want to be locked into that agreement so far in advance. Especially in light of our "flat," rapidly changing world.

Consider this wisdom from someone who many consider to be very smart about business, politics and what the digital future holds:

Who knows where -- I'll just go off a little bit here, but Tom Friedman has a book coming out this week, and in that book he cites when he wrote "The World is Flat," and he thought that was a cutting-edge book. But he says in this book, if you go back and look at that book, and it's only five years ago, you can't find Skype, you can't find Twitter, and he lists about eight different things. That's pretty amazing. That's five years ago. None of that stuff was even there.

Those comments were from Commissioner Tim Finchem while announcing the 9-year deal.