New USGA Spokesman Coming From Bank Of America

SBJ's Michael Smith with the details of Joe Goode's departure from one of America's most wonderful institutions to fill a job spot that received over 100 resumes...

Goode, whose title at BofA was senior vice president/global media relations, will start with the USGA in early October. He had been with the Charlotte-based bank (NYSE:BAC) for 15 years and oversaw brand, advertising and sports-marketing communications.

“I’m fortunate that a lot of my duties at the bank were in the golf space,” Goode says. “I look forward to helping the USGA promote everything they do for the good of the game. I look at the USGA as the social and cultural conscience of the game, and there’s a strong story to be told there.”