Finchem Goes Into Hard Sell Mode On FedExCup; Slips In Rare Aviation Metaphor

You had to think all of these years flying on Air Tim I or II would have led to more aeronautical metaphors, but today's was the first I've come across in several years of agonizing through Tim Finchem press conference transcripts.

From East Lake and sandwiched in between some awards announcements:

About this year, I think it's been a kind of long, grueling year from the standpoint of workload. It's been a tremendously rewarding year from the standpoint of first watching so many good young players succeed and positioning the Tour for the next ten years. And as I said a couple weeks ago in Boston, we're delighted with our new television agreements. It really gives us a long runway.

Yes, it is indeed a long runway. You could take off, land and take off (again) in your Citation on this runway.

These next comments on parity were the primary takeaway remarks for wire stories in search of deep meaning from today's presser.

And then the other thing I'd say about the competition, and I don't know exactly how to articulate this, but clearly we've gone very quickly from a point in time when we were very much a sport that was -- had a dominant player to all the way to the other end of the spectrum, not part way, but all the way to the other end of the spectrum. We had a player on the Player Advisory Council on some issue we were talking about in New York saying we're at a point of total parity. Anybody out here can win any given time. And it occurred to me that that's true, and so far the fans seem to really like it, and it'll be interesting to see what develops in that regard going forward.

Key words: so far.

Our ratings are up this year as a result of that interest, and I think that interest triggered a lot of what was very positive in our television negotiations. On both fronts, television and the caliber of our competition, we're very, very pleased as we come to the end of the FedExCup.

That's because they hit rock bottom last year!

Alright, strap in, here comes the FedExCup pitch.

Then toward the end of the -- just before the Playoffs, we had a really good upsurge in the quality of the field at Wyndham with Harrington and Els and others playing, which is another indicative of how strongly players feel about the importance of the Playoffs in and of themselves and the FedExCup overall.

You know, if you go back in golf and look at any tournament, go back to Tom Morris, however far you want to go back, there is a graduation of stature of any event that rides with the extent to which players prioritize that event.

Whoa there. Did Old Tom Morris just get lumped into a FedExCup/quality of field discussion? Did he ever play the Wyndham to enhance his chances of making it to Cog Hill before the second reshuffle?

And then perhaps most importantly is measuring and recognizing the reaction of the fans to what the FedExCup is. We've had an increase in overall awareness every year, our attendance, our overall gross attendance has been up with one exception the last three years. We attribute the fact that our overall ratings are up this year to the fact that, especially in an era of parity, perhaps, fans are more interested in figuring out who these guys are, spending more time with the telecast and watching them proceed through the FedExCup competition. And so the number of minutes on average that our fans spend with the telecast this year was up nicely.

Or maybe it's just been hot and rainy outside?

Nice adjustment here by the transcript editors. Cume looks so much better than the old transcript spelling:

In addition, our overall cume viewership, 84 million Americans watched us more than ten weeks, 146 million Americans have watched us some. We continue to be on just an event to event basis second only to the NFL in terms of the total audience that's with us in a particular event up against any other sport on average. These are all trends that are really important to the health of our sponsorship, but they emanate from the interest that the fans have.

They just can't get enough of the algorithms?

He did leave a bit of an opening for a change to the end of the FedExCup, with the groundwork laid to blame television for a tweak to have the final days (or day) as a true playoff:

But I do think there's an argument for continuity and letting people settle in with what's happening. It's particularly -- it's a challenge for television to cover when you have two different competitions going on, particularly like last year here where you had a lot of different stories, and the first three weeks in the Playoffs you've got a lot of different stories with the cut line, and then you've got stories at the top. I think it's great television, and I think our partners are doing a really good job. It's a challenge, but I think they've really stepped up and really hit on it now, and I think it's captivating for our fans, and it's good.