Cadillac Gives Up On Detroit...
/
When no date on the tour schedule opened this year, Cadillac sought a date in 2012. But finding a date on the tour’s schedule during Michigan's few dependably warm months proved too difficult, according to a person familiar with the situation.
A potential opening on the tour's schedule closed when the Heritage, a longtime tour stop in Hilton Head, S.C., found a new sponsor in Royal Bank of Canada, signing a five-year deal in June.
Cadillac will continue through 2016 its sponsorship of the Cadillac Championship, which is held in March at Doral, Fla., and is one of three premier World Golf Championships events on the schedule.
“Our relationship with Cadillac, from a sponsorship perspective, started with the World Golf Championships-Cadillac Championship at Doral,” PGA Tour spokesman Ty Votaw said. “We’ve jointly pursued exploring the potential for a new event in Detroit in addition to that, and that exploration is no longer.”
