Golf Channel On NBC Secures Olympics Through 2020

With this news, I'm expecting the Golf Channel promos to start soon and a new half screen logo combining the GC, Peacock and the Olympic rings to kick in by the fall. All for one 72 holes of stroke play in five years that will immediately fall off the Olympic radar screen because Tiger will be semi-retired, the format will interest no one and GC/NBC will find a way to tape delay it. Is that cynical enough for you?

ESPN is only mildly pouting by stating they made a "disciplined" bid (translation: a 2-Olympic $1.4 offer compared to NBC's $4.3 for four) at would have delivered "value" to the Olympic movement (translation: we are bigger than the Olympics).