Rolfing's Relentless Shilling For Kapalua Could Subside; Fate Of Charitable Beneficiary Status Unclear

Robert Collias of the Maui News obtained a Mark Rolfing email revealing that Tim Finchem's deep-sea fishing buddy will no longer serve in the breathtakingly conflicted capacity as tournament announcer, tournament organizer and presumably, charitable beneficiary of the season opening Hyundai Tournament of Champions. The story does not make clear if Rolfing's foundation will continue to benefit from the event.

"The PGA Tour and its title sponsor, Hyundai, have decided to take a new direction with the Hyundai Tournament of Champions' management, including bringing in a new executive director," he wrote. "I will be assisting with the transition and will provide counsel to the PGA Tour and tournament staff when requested.

"However, I will no longer be serving in my former capacity as tournament organizer. I would like to thank each and every one of you for the support you gave me and your help in making the 2011 Hyundai Tournament of Champions a truly special event."

Interestingly, Collias notes that he spoke to Rolfing a week ago and there was no indication that such a move would be made by the tour.