The Real Reason Titleist Salesman Dress Like Pat Boone

My Golf Spy provides the answer to one of the game's most elusive questions: why Titleist reps wear white sports coats when they represent their company at trade shows:

For more than 50 years the Titleist White Coat has been the symbol of this organization’s commitment to Leadership. In the early days, when touring professionals traveled around the country to compete in tournaments, they were told to look for the local market Titleist Representative who could easily be distinguished by the White Coat he or she wore. Since none of the participants were paid to play equipment at the time, they were given chits by the Titleist Representative to exchange for golf balls in the pro shop where the event was being played. Top players knew that finding the Titleist Rep would ultimately lead them to the best and most consistent golf balls available in any given era.