Finding An LA Marketing Groove?

Too bad the forecast for this week's Rain Dance Open at Riviera stinks, because we probably won't know if PGA Tour Championship Management's stepped-up marketing efforts are paying off.

First there was the Groupon ticket buy that sold 252 "Weekender" passes, and then (below), the super-cool plastic wrap around Sunday's LA Times featuring a free ticket offer and a Northern Trust Open-logoed green Sharpee.