2012's Hot New Toy: A Non-Conforming 73-Degree Wedge?

John Strege reports that Feel Golf will be introducing non-conforming wedges with U-grooves after market research told them customers didn't care about playing by the rules.

The new SG wedges (for square grooves) feature grooves that don't conform to the new USGA groove rules.

"We decided a couple of years ago to keep some nonconforming wedges for recreational players, saying, 'hey, we're not tour players,'" Miller said. The company decided to manufacture noncomforming wedgeds after receiving the results of a survey of 200 or so of its individual customers, taken in early 2011. "Only a few said that if it's not conforming we won't buy it," Miller said. "Overall, they said we need all the help we can get. Our (groove) edges are going to be sharp with the surface roughness on the face as as max as we can get it."

Here's the laugh-out-loud part:

The wedges will be available in lofts of 52, 56, 60, 64 and 73 degrees.

73 degrees! That I might have to try if the ball won't hit me in the face.