Golf Channel Records Big Numbers Down Under

I'm a little unclear which telecasts these are since the events started airing on Wednesday and Thursday, but either way, the numbers from Golf Channel are impressive:

Headlined by Tiger Woods and as a lead-in to our exclusive coverage of The Presidents Cup this week, the Thursday and Friday’s opening rounds of Australian Open pulled some great numbers on air and online, proving our strategy a success:
 
Round One garnered 396,000 average viewers (0.4 household rating).

·         Up 212% from same week in 2010 (JB Were Masters Round One)
·         Up 146% from same week in 2009 ( also JB Were Masters Round One)
·         3rd-highest non-PGA TOUR Round One on Golf Channel this year.
 
Traffic on GolfChannel.com also garnered some impressive numbers.  On Thursday, November 10, online traffic (1.2 million page views) experienced its busiest day since the new site launched in June, exceeding the busiest days of the US Open, the Open Championship and the PGA Championship.
 
Preliminary numbers for Australian Open Round two attracted 447,000 average viewers (0.5 household rating)
·         Up 105% from 2010 JB Were Masters Rd 2
·         Up 22% from 2009 JB Were Masters Rd 2
·         3rd-highest non-PGA TOUR Round Two on Golf Channel this year.
 
On Friday, November 11, GolfChannel.com continued the momentum for online traffic (1.1 million), experiencing the one of the busiest days since the new site launch, second only to previous day which broke all records.