"With golf pros in town, host is set to unveil grand plan for Frys.com Open"

Mark Purdy of the San Jose Mercury News says the Frys.com Open has two more years at Cordevalle before a long-planned move to The Institute, an ultra-private and, at least on Google Earth, an ultra-goofy looking golf course, owned by Frys founder John Fry. (Check out the hole I screen captured...giggles guaranteed!)

The line of trees along Foothill is broken up with just a small unmarked entrance gate and security shack. Very few people pass through that gate to play the course, which is a rugged and rolling 8,000 yards long -- built specifically to cope with today's advanced golf equipment -- as opposed to the 7,169 yards of CordeValle and most other PGA Tour venues. Generally, the only people who tee it up at The Institute are private guests of the Frys organization. That amounts to a few dozen people per month. Or less. Tuesday morning, Fry is hosting a small group of the PGA touring pros, including Woods, for a special hey-take-a-look-at-this-cool-new-toy round of golf there.

Tiger must really want to cut a sponsorship deal with Frys if he's appearing there.

Frys also has a grand plan to turn the Fall Finish into the Fall FedExCup Preview, awarding points for the following year's Cup.
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According to multiple sources, the Frys organization has made a bold proposal to beef up October by effectively turning the Frys.com Open into the kickoff event for the following season -- with a large purse and a bundle of FedEx points. The event could dominate a normally quiet spot on the golf calendar.