Deep Meaning Quiz: 2015 U.S. Open Logo Unveiled
/Todd Miles reports on the unveiling of the 2015 U.S. Open logo for Chambers Bay and I can't say it has me reaching for my wallet hoping to buy some '15 swag.
In this case, the 2015 U.S. Open logo is very similar to the original Chambers Bay emblem, designed by Tacoma freelance graphic artist Scott Bailey in 2005.
The defining image of Bailey’s design is two sails.
“We ended up with the sails because the course is right next to (Puget Sound),” Bailey said. “It seemed like the most obvious symbol that represents the Northwest in feel but that did not identify something specific.”
I'm not sure sails would have been in my top ten things those two lines represented. In fact, I made a list before reading the story and came up with the following:
- It's two bent legs representing the ideal shape necessary to navigate the Chambers Bay "dunes"
- It's a Machu Picchu symbol for "Be Careful, Robert Trent Jones Jr. Wasn't Thinking Of A U.S. Open When He Built This Place"
- Logo finalist for Phillip Morris rebranding with innocuous new corporate name that I can't recall.
- An homage to the memory wellness ad appearing next to the U.S. Open logo story (see image)
Of course, I'd love to know what you see in this logo...