Morgan Stanley Selected To Handle Acushnet "Auction"**

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Bloomberg's Jeffrey McCracken, Zachary Mider and Duane D. Stanford use the auction word and drop Nike and Adidas as possible suitors along with Sumitomo Rubber (Srixon).

This sounds less like an auction and more like testing the waters:

The company’s decision on the golf unit will depend on interest from potential buyers, one person said. The division generates annual earnings before interest, taxes, depreciation and amortization of about $120 million and could fetch 10 times to 11 times earnings, said the people. That would result in a sale price of about $1 billion to $1.5 billion, the people said.