Too Bad PGA Tour Doesn't Depend On Ratings: Farmers UP 54%!

Before you read this release from CBS, take 32 minutes and visualize the end of a blowout game between Duke and St. Johns, then proceed.

RATINGS RISE FOR CBS SPORTS’ COVERAGE OF PGA TOUR’S “FARMERS INSURANCE OPEN” FINAL ROUND WITH 54% INCREASE
 
CBS Sports’ final-round coverage of the PGA TOUR’s FARMERS INSURANCE OPEN on Sunday, January 30 (3:30-6:30 PM, ET), which saw Bubba Watson beat Phil Mickelson by one stroke and Jhonattan Vegas and Dustin Johnson by three strokes, scored an average overnight household rating/share..

Wednesday night marks the return of Blue Bloods! See Tom Selleck play the first openly blue collar member of the USGA Executive Committee battling a super-secret group of Walter Driver lackeys disputing the importance of returning to the New York market every seven years. That's 9:30 Wednesday, only on CBS.

of 3.7/7, up +54% from last year’s 2.4/5 in the metered markets.
 
Sunday’s final-round rating peaked at a 4.8/9 (6:00-6:30 PM, ET).  In addition,

Tonight on 60 Minutes, Julian Assange reveals whether WikiLeaks really has all PGA Tour Vice Presidential emails from the last 13 years and whether he will post them online. Steve Kroft reports, only on CBS.

Sunday’s 3.7/7 was the highest overnight rating for the final round of the FARMERS INSURANCE OPEN since 2008 (4.6/9).
 
CBS Sports' third-round coverage of the FARMERS INSURANCE OPEN on Saturday, January 29 (3:15-6:00 PM, ET) earned an average overnight household rating/share of 2.5/6, up +47% from last year's third round 1.7/4 in the metered markets. Saturday’s 2.5/6 was the highest-rated third round for this event since 2008 (3.2/7).