Rush Sets "Milestone" Golf Channel Rating

Isn't it fascinating/slightly depressing that a 0.3 household rating and 310,000 average total viewership constitutes a milestone showing? From a Golf Channel release:

Tuesday’s season premiere of The Haney Project, Golf Channel’s hit original series featuring Rush Limbaugh, was the most-watched season premiere of any Golf Channel original series since NBA Hall-of-Famer Charles Barkley originally launched The Haney Project in March 2009.  Limbaugh’s premiere episode delivered a 0.3 household rating and 310,000 average total viewers.*
 
“We’re extremely pleased with the launch of our third season of The Haney Project,” said Tom Stathakes, Golf Channel senior vice president of programming, production and operations.  “This is a testament to the gains we’ve made to our original programming and that, in addition to great golf competition, Golf Channel is a viable choice for people seeking great entertainment.”