Kapalua Ratings Up, Free Attendance Down
/Reader Robert emailed to ask about Hyundai Tournament of Some Champions ratings and Alex Miceli delivers the good news...
With the PGA Tour putting together a strategy for their next TV deal with the networks, a 38 percent increase in viewership for the first event of the season has to be good news to commissioner Tim Finchem.
According to the Golf Channel, the four-round average rating of the Hyundai Tournament of Champions was 0.6, or 593,00 total viewers. That marked a 38 percent increase over last year, and is the highest event delivery since 2008.
Robert Collias reports on the attendance, which Mark Rolfing down!
"Frankly, I was a little disappointed," Rolfing said. "I thought (Sunday's) crowd was great - it was big and it was energetic. That is what I hoped for all four days. I was disappointed, especially Saturday. I don't know what we will do to rectify it. We did a lot of publicity and advertising and I really thought with all we did, it would be bigger. That was really one of my big disappointments."