Kapalua Ratings Up, Free Attendance Down

Reader Robert emailed to ask about Hyundai Tournament of Some Champions ratings and Alex Miceli delivers the good news...

With the PGA Tour putting together a strategy for their next TV deal with the networks, a 38 percent increase in viewership for the first event of the season has to be good news to commissioner Tim Finchem.

According to the Golf Channel, the four-round average rating of the Hyundai Tournament of Champions was 0.6, or 593,00 total viewers. That marked a 38 percent increase over last year, and is the highest event delivery since 2008.

Robert Collias reports on the attendance, which Mark Rolfing down!

"Frankly, I was a little disappointed," Rolfing said. "I thought (Sunday's) crowd was great - it was big and it was energetic. That is what I hoped for all four days. I was disappointed, especially Saturday. I don't know what we will do to rectify it. We did a lot of publicity and advertising and I really thought with all we did, it would be bigger. That was really one of my big disappointments."