“Everything -- Adidas, Puma, Nike, except the Tiger brand.”

The most fascinating thing in Alex Sherman's story about the decline in sales of Tiger apparel is not that people have stopped buying the ugly stuff Nike has been designing for him, but the news that so many other lines are up in this economy. I'm not sure what it means, but it does seem interesting. Or not.

The line’s volume through the first half dropped 7.5 percent from a year earlier at Golfsmith’s 76 stores, Chief Executive Officer Martin Hanaka said in an interview. Total golf apparel sales climbed 11 percent over the same period at the Austin, Texas-based retailer.

Nike fell 90 cents, or 1.3 percent, to $70.05 at 4 p.m. in New York Stock Exchange composite trading. The shares have risen 6 percent this year.

“The Tiger effect has been negative this year,” Hanaka said. “Fortunately, other Nike products and other brands have been doing well, so we’ve been able to overcome it.”