The Timing Of The Elin-People Story Feels Odd...

...because it's ingeniously timed for all involved and a brilliant media play.

A few people wrote in wondering why I and others felt the timing was odd. It's very simple. Everything to this point from Tiger's PR perspective has been terribly handled. This is the first exception. The timing was impeccable for both Tiger and Elin, and it led to his first really genuine sounding comments in some time. It also seems to have helped free up his game?