Hashtags and Amex

A few of you wrote in wondering why I was throwing a #amexgolf on my Tweets from Pebble Beach. No, I have not signed a sponsorship deal. The reason is fairly simple. In AmEx's on-course experience this year fans have the chance to send Tweets or post on Facebook (and check messages). Their submissions are automatically tagged and posted on a running board in the Amex Experience. It makes for fun viewing. They're also offering instruction there, but so far I've passed up the chance out of sympathy to the onsite instructors.